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Vitra-Campus-Context-Gallery
Vitra Campus in Weil am Rhein, Germany

Vitra

Germany (1950)

Since its start in 1950, the Swiss manu­fac­turer Vitra has been a central force in bring­ing Mid-Century Modernism to markets, not to mention homes, around the world. In 1957, they began licens­ing furni­ture from Herman Miller for the Euro­pean market. The rest is serious design history: Vitra intro­duced the work of Charles and Ray Eames to Europe, includ­ing clas­sics like their DSW, Aluminum Group, and Lounge Chairs. Soon, Vitra was produc­ing Verner Panton’s epony­mous chair, textiles from Alexan­der Girard, and furnish­ings by George Nelson. 

Vitra has commit­ted to keeping in produc­tion essen­tial pieces like Jean Prouvé’s 1934 Stan­dard Chair with its elegant profile of steel and black pigmented walnut. But they’ve also nurtured the careers of the next gener­a­tion, manu­fac­tur­ing new clas­sics from Ronan and Erwan Bouroul­lec, Hella Jongerius, Jasper Morri­son, and Antonio Citte­rio. And the company has also become a true force in archi­tec­ture: for its head­quar­ters, Vitra commis­sioned Zaha Hadid’s first completed build­ing and Tadao Ando’s first work outside Japan. It also is the site of the Vitra Design Museum, conceived by Frank Gehry for his first build­ing in Europe. Its vast hold­ings includes the world’s most compre­hen­sive collec­tions of modern furni­ture, includ­ing those Eames pieces, for which Vitra remains the only autho­rized source in Europe and the Middle East. Context Gallery has been a trusted partner with Vitra for over 10 years.

Designs by Vitra (3)