Since its start in 1950, the Swiss manufacturer Vitra has been a central force in bringing Mid-Century Modernism to markets, not to mention homes, around the world. In 1957, they began licensing furniture from Herman Miller for the European market. The rest is serious design history: Vitra introduced the work of Charles and Ray Eames to Europe, including classics like their DSW, Aluminum Group, and Lounge Chairs. Soon, Vitra was producing Verner Panton’s eponymous chair, textiles from Alexander Girard, and furnishings by George Nelson.
Vitra has committed to keeping in production essential pieces like Jean Prouvé’s 1934 Standard Chair with its elegant profile of steel and black pigmented walnut. But they’ve also nurtured the careers of the next generation, manufacturing new classics from Ronan and Erwan Bouroullec, Hella Jongerius, Jasper Morrison, and Antonio Citterio. And the company has also become a true force in architecture: for its headquarters, Vitra commissioned Zaha Hadid’s first completed building and Tadao Ando’s first work outside Japan. It also is the site of the Vitra Design Museum, conceived by Frank Gehry for his first building in Europe. Its vast holdings includes the world’s most comprehensive collections of modern furniture, including those Eames pieces, for which Vitra remains the only authorized source in Europe and the Middle East. Context Gallery has been a trusted partner with Vitra for over 10 years.