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My World Seating System

c. 2013

by Philippe Starck
for Cassina

My World Seating System

by Philippe Starck
for  Cassina

or Call to Order

The My World Seating System designed by Philippe Starck for Cassina is designed to be both a haven of comfort and a place where one can be always on”. It is both comfort­able and func­tional, featur­ing a simple and relax­ing style. This was a chal­lenge for Starck that was both struc­tural and aesthetic in order to trans­late the needs and habits of a constantly evolv­ing world where work and leisure-time are central expe­ri­ences, requir­ing the pieces to have multi­ple func­tions and meanings. 

The My World seating system can be customized to one’s personal require­ments, whether private, social, or profes­sional. Its inde­pen­dent spirit is composed of various elements that can be grouped together, four-square on the floor, and can be comple­mented by a range of acces­sories designed to enhance comfort and efficiency. 

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Philippe Starck

France

Philippe Starck has a mission and a vision: creation, whatever shape it takes, must make life better for the largest number of people possible. Starck believes this highly poetic, political, rebellious, benevolent, pragmatic and subversive duty must be borne by all and he resumes it with the humor that has accompanied his approach since the earliest days. Despite his thousands of projects - completed or in the making - he remains committed to never forgetting the essential.

Starck possesses an anticipatory concern for environmental implications. His profound comprehension of contemporary mutations, his enthusiasm for imagining new lifestyles, his determination to change the world, his devotion to a positive reduction, his love of ideas, his desire to defend the intelligence of usefulness - and the usefulness of intelligence - have accompanied one iconic creation after the other. His technological miracles are vectors of democratic ecology, focused on action and a respect for the future of both humans and nature. Predicting the phenomena of convergence and dematerialization, Philippe Starck has always devised objects that demand the most from the least.

Philippe Starck is all of the above, but above all, he is a man of honesty, in the purest tradition of the Renaissance artists.

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