My World Seating System
The My World Seating System designed by Philippe Starck for Cassina is designed to be both a haven of comfort and a place where one can be “always on”. It is both comfortable and functional, featuring a simple and relaxing style. This was a challenge for Starck that was both structural and aesthetic in order to translate the needs and habits of a constantly evolving world where work and leisure-time are central experiences, requiring the pieces to have multiple functions and meanings.
The My World seating system can be customized to one’s personal requirements, whether private, social, or professional. Its independent spirit is composed of various elements that can be grouped together, four-square on the floor, and can be complemented by a range of accessories designed to enhance comfort and efficiency.
Philippe Starck has a mission and a vision: creation, whatever shape it takes, must make life better for the largest number of people possible. Starck believes this highly poetic, political, rebellious, benevolent, pragmatic and subversive duty must be borne by all and he resumes it with the humor that has accompanied his approach since the earliest days. Despite his thousands of projects - completed or in the making - he remains committed to never forgetting the essential.
Starck possesses an anticipatory concern for environmental implications. His profound comprehension of contemporary mutations, his enthusiasm for imagining new lifestyles, his determination to change the world, his devotion to a positive reduction, his love of ideas, his desire to defend the intelligence of usefulness - and the usefulness of intelligence - have accompanied one iconic creation after the other. His technological miracles are vectors of democratic ecology, focused on action and a respect for the future of both humans and nature. Predicting the phenomena of convergence and dematerialization, Philippe Starck has always devised objects that demand the most from the least.
Philippe Starck is all of the above, but above all, he is a man of honesty, in the purest tradition of the Renaissance artists.