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Modular Imag­i­na­tion

c. 2022

by Virgil Abloh
for Cassina

Modular Imag­i­na­tion

by Virgil Abloh
for  Cassina

or Call to Order

Modular Imag­i­na­tion is an open invi­ta­tion to partic­i­pate in config­ur­ing spaces and build­ing new worlds by the contem­po­rary culture vision­ary Virgil Abloh. In 2020 — only a year before his untimely death in Novem­ber of 2021 — the Amer­i­can fashion designer and entre­pre­neur began to explore with Cassina the impli­ca­tions of modu­lar­ity, a key theme in contem­po­rary design. While sharing the funda­men­tal values that produced design icons- respect for func­tion, expres­siv­ity, simplic­ity of shape, and supe­rior crafts­man­ship — Modular Imag­i­na­tion is also informed by purely contem­po­rary prin­ci­ples ‒ like versa­til­ity, appro­pri­ate to homes of differ­ent styles and sizes, and sustainability.

The unique project is composed of two differ­ent-sized build­ing blocks based on the idea of playful, active partic­i­pa­tion, effec­tively giving users auton­omy over its use in their own space. Abloh designed each block as a geomet­ric unit to stand alone or combine, suit­able for private and public settings. A special connec­tor allows the two pieces to overlap so the orange feet can lock into the top of the under­ly­ing block, yield­ing multi­ple optional uses – as an ottoman, a bench, or a table. The blocks appear decep­tively rigid in matt black, conceal­ing their soft form, making Modular Imag­i­na­tion an appealing seat. 

Remain­ing faith­ful to the work of Virgil Abloh, Modular Imag­i­na­tion becomes part of the Cassina catalog as another of the creative’s high-quality contri­bu­tions to the world of design. The round Abloh Cassina logo in bas-relief on the blocks’ faces and hashtag #Ablo­hCassina seal the union between the company and the great artist. Virgil Abloh embod­ied — through influ­ence, inno­va­tion, and intu­ition — the qual­i­ties of a master of our times within the inter­na­tional intellectual panorama.


Virgil Abloh


Ghanaian-American, Virgil Abloh was born in 1980 and grew up in Rockford, Illinois. He was an artist, architect, and fashion designer, known for creating the Milanese-based brand, Off-White and becoming the first African American Creative Director for a French luxury house - Louis Vuitton. Abloh's foundation is in Civil Engineering and Architecture. He has a degree from the University of Wisconsin-Madison and his masters from the Illinois Institute of Technology. There, at IIT, while studying a design curriculum devised by Mies van der Rohe, Abloh learned to combine the fields of art, craft, and design. His inter-disciplinary practice and entrepreneurial spirit lead to significant collaborations with artists worldwide on the highest levels of innovation.

In 2018, Time magazine included him as one of the 100 most influential people in the world. In the summer of 2019, The Museum of Contemporary Art in Chicago presented "Figures of Speech," a major traveling survey of Abloh's work —one of the highest attended exhibitions in the museum's history. His premature passing in 2021 prompted an outpouring of emotion from industry figures and collaborators throughout the fashion, music, and art worlds. His desire for social progress and willingness to share knowledge has opened the doors to a broader cast of creatives, firmly establishing his legacy as a contemporary cultural visionary.

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