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Kvadrat Ara Fabric

by Margrethe Odgaard
for Kvadrat

Kvadrat Ara Fabric

by Margrethe Odgaard
for  Kvadrat

or Call to Order

Ara, by Margrethe Odgaard, is a vibrant uphol­stery textile that contin­ues her explo­ration of inno­v­a­tive mélange expres­sions. The color concept is inspired by trop­i­cal birds, cele­brated for their vividly colored plumage. Unlike conven­tional mélanges made by blend­ing fibers, Ara consists of solid dots of color jacquard woven into a neutral back­ground. The subtly ener­getic contrast between the sparks of color and the ground gives Ara an eye-catching expression. 

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Margrethe Odgaard

DENMARK

Margrethe Odgaard is a Danish textile and color designer driven by constantly searching for a fresh way of exploring color and pattern. She works with color as a whole and sensory perception and believes that products made to nourish the body and mind will positively impact the viewer.

A graduate of the Royal Danish Academy of Fine Arts, School of Design, Margrethe Odgaard also studied at the Rhode Island School of Design in the USA. Before setting up her studio, she worked as a textile designer for several years at the French fashion company EPICE. After this, she worked as a printing assistant at The Fabric Workshop and Museum in Philadelphia.

Odgaard shares her time equally between commercial collaborations and an artistic practice based on self-initiated research. She aims to become more precise about how humans experience and emotionally connect with the world around us.

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