Born in Cape Town in 1987, Laurie opted for a hands-on approach to studying design and manufacturing. He apprenticed to Otto du Plessis and Charles Haupt at Bronze Age Foundry as well as to a carpenter for three years, and from 2009 to 2013, he worked closely with leading South African sculptor Wim Botha as his assistant. During this time, he started designing and manufacturing his ceramics and furniture and collaborating with fellow creatives.
Laurie Wiid van Heerden established his studio, Wiid Design, in Cape Town in 2013. Often working collaboratively with other artists and across various materials, Laurie’s product range spans furniture, lighting, tableware, and collectible objects that combine specialist manufacturing with handcrafting.
Laurie Wiid van Heerden creates products and objects that can be seen as the interface between art and design – where materials are transformed into life-enriching durable products. With an extensive portfolio of work for such a young designer van Heerden has won many accolades and has exhibited at Guild, 100% Design, Design Days Dubai, Design Miami and Design Basel.