![Gran-Kobi-Essential-Lounge-Alias-9](https://context-gallery.imgix.net/products/g/gran-kobi-essential-lounge/Gran-Kobi-Essential-Lounge-Alias-9.jpg?auto=compress%2Cformat&fit=clip&q=60&w=1024&s=8abc0a0d378c42278c4f9aeaa1fdc5bf 1024w, https://context-gallery.imgix.net/products/g/gran-kobi-essential-lounge/Gran-Kobi-Essential-Lounge-Alias-9.jpg?auto=compress%2Cformat&fit=clip&q=60&w=1000&s=6e7a0296731c89ab4fd777ac07224f97 1000w, https://context-gallery.imgix.net/products/g/gran-kobi-essential-lounge/Gran-Kobi-Essential-Lounge-Alias-9.jpg?auto=compress%2Cformat&fit=clip&q=60&w=600&s=22b7104c21239e2cd12fc3f17e21f936 600w, https://context-gallery.imgix.net/products/g/gran-kobi-essential-lounge/Gran-Kobi-Essential-Lounge-Alias-9.jpg?auto=compress%2Cformat&fit=clip&q=60&w=300&s=68e7c07a49dc6ea291e61dba545bb563 300w)
by Patrick Norguet
for Alias
Technological lightness, versatility, innovation. Since 1979 these have been the overriding values of Alias, one of the most consolidated names of Italian design. Values that have driven the firm’s close association with some renowned designer signatures. Collaborations that have developed and grown through the years, and in the course of which, Alias has managed to reveal the peculiar talent of each designer. Conducted in an ongoing exchange of suggestions and ideas, and a constantly open-minded approach to the use of new materials and technological experimentation.
Of particular significance is the solid industrial structure of a firm that controls each phase of the process, from design to production and distribution. Alias, located in Grumello del Monte, close to Bergamo, can now count on a distribution network of around 1000 stores in 50 countries throughout the world. Context Gallery has been a trusted partner with Alias for over a decade.