for B&B Italia
The Camaleonda designed by Mario Bellini for B&B Italia is produced with an innovative system of cables, hooks, and rings created by Bellini in 1970, which defines the characteristic look and modularity. Thanks to the tie-rods and rings, the modules can be unhooked and recombined at will, allowing the sofa to adapt to an evolving taste and specific needs.
The fundamental characteristic of Camaleonda is its unlimited modularity, a geometric pattern that allows each element to become a sort of large pixel through which to define your home environment. By hooking and unhooking seats, backrests, and armrests, you can enjoy changing your mind as many times as you desire, moving, and redesigning the space.
A concept which is dear to Mario Bellini: “Of all the objects I have designed, Camaleonda is perhaps the best in terms of its sense of freedom. There is an infinite number of possible configurations.”
With the 2020 reissue, the padding has been thoroughly updated by the B&B Italia’s Research & Development Centre, making it even more comfortable than the original version. Thus the magical balance between the rigorous geometry of the square and the welcoming roundness of the padding is confirmed, further underlining the elasticity and tactile ergonomics that characterize many of Mario Bellini’s design projects. Camaleonda can be upholstered with B&B Italia’s entire textile and leather collection, allowing for another variable in the multitude of possible combinations.
Courtesy of B&B Italia
BBItalia The Collection
Mario Bellini is one of Italy’s most renowned design talents. As an architect, he has designed structures around the world, such as the Tokyo Design Centre, the National Gallery of Victoria, and the Milan Convention Centre. His illustrious oeuvre also moves far beyond architecture—he’s a skilled industrial designer, urban planner, and furniture designer who has influenced all corners of the industry.
Bellini began his foray into the design world as an architect in the 1960’s, and by 1963 he started to incorporate furniture and product design into his work. For nearly three decades, Bellini was the chief design consultant for Olivetti, where he created product designs for typewriters, portable calculators, and early computer consoles. Bellini’s masterful understanding of form became evident in both his product and furniture work. Many of the bestselling designs from his early career, such as Le Bambole seating line for B&B Italia and the Cab chair for Cassina, continue to be produced.
With over 25 pieces of his industrial design in their permanent collection, MoMA celebrated Bellini’s contribution to the design world with a 1987 retrospective of his work.