Peacock Lounge Chair

Dror Benshetrit is the founder of the New York-based studio Dror. Since its launch in 2002, the studio has amassed an award-winning portfolio encompassing product development, interiors, installations, and architectural design.

In his works, one can trace the roots of his style, which emerged from the fusion of the technical knowledge he learned at the Design Academy of Eindhoven and his love of art, which derives from his studies at the Center for Art Education in Tel Aviv. His fascination with geometry, physics, and poetry comes through in his works, pushing design beyond its functional application to create extraordinary atmospheric experiences. The studio's aim, writ large, is to develop unique solutions that emphasize the transformative power of design at various scales and to explore the intersection between nature and technology, organic and non-organic, and the needs of our contemporary lifestyle.

Today, Dror collaborates with important companies such as Boffi, Levi's, Cappellini, Surface Magazine, Swarovski, and Rosenthal, the brand with which he won the iF Product Design Award in 2006