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VV Cinquanta Floor Lamp

c. 1951/2016

by Vittoriano Viganò
for Astep

VV Cinquanta Floor Lamp

by Vittoriano Viganò
for  Astep

or Call to Order

The VV Cinquanta floor lamp, envi­sioned by Vitto­ri­ano Viganò for Astep, show­cases a refined and adapt­able direct light source that can swivel and tilt, tran­si­tion­ing seam­lessly from a focused working light to an upward illu­mi­na­tion. The VV Cinquanta Floor model exudes elegance and func­tion­al­ity when poised grace­fully upon a slender black aluminum frame. Its reflec­tor, crafted from enam­eled spun aluminum, is offered in the distinc­tive colors orig­i­nally curated by Vitto­ri­ano Viganò, adding a touch of person­al­ized style to this versatile luminaire.

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Vittoriano Viganò

(1919-1996)

Vittoriano Viganò's journey into the realm of design was deeply rooted in a creative upbringing as the son of a painter and engraver. His natural inclination towards architecture led him to graduate from the Politecnico di Milano in 1944. Upon establishing his studio, Viganò forged a close collaboration with his friend Gino Sarfatti, initially serving as an advisor and later assuming the role of Art Director at Arteluce, the company founded by Sarfatti. Noteworthy achievements during this period include the design of the flagship store in Via della Spiga, Milan, and significant contributions to Arteluce, particularly the iconic VV Cinquanta family of luminaires featuring metal cones projecting ambient light along articulated arms.

For Vittoriano Viganò, all design practices shared common ground—they served as vehicles for human development and embodied a social commitment to enhancing the quality of life for all. His multidisciplinary talent traversed various scales, ranging from industrial design to architecture and interior design to urban planning. Globally acclaimed as the foremost Italian exponent of the 'Brutalism' movement, Viganò's work resonates internationally and is unanimously recognized by critics for its profound impact on the design landscape.

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