![Linteloo Cubo Lighting Joeny Veldhuyzen van Zanten 19](https://context-gallery.imgix.net/products/c/cubo-floor-lamp/Linteloo-Cubo-Lighting-ContextGallery-19.jpg?auto=compress%2Cformat&fit=clip&q=60&w=1565&s=1c061225d26c3ba64d73f93fb85a5dea 1565w, https://context-gallery.imgix.net/products/c/cubo-floor-lamp/Linteloo-Cubo-Lighting-ContextGallery-19.jpg?auto=compress%2Cformat&fit=clip&q=60&w=1000&s=0efa11fc35bd9d7b68860fe59be7acd3 1000w, https://context-gallery.imgix.net/products/c/cubo-floor-lamp/Linteloo-Cubo-Lighting-ContextGallery-19.jpg?auto=compress%2Cformat&fit=clip&q=60&w=600&s=721d2661be423fa54c46bb12d8a92855 600w, https://context-gallery.imgix.net/products/c/cubo-floor-lamp/Linteloo-Cubo-Lighting-ContextGallery-19.jpg?auto=compress%2Cformat&fit=clip&q=60&w=300&s=c56fe58790f5328ed27a6adcaa021d87 300w)
by Joeny Veldhuyzen van Zanten
for Linteloo
Originally an art historian, Joeny Veldhuyzen van Zanten changed careers, moved to Florence to train as a sculptor, and, in 2011, graduated in ceramics from the Gerrit Rietveld Academy in Amsterdam. She later established herself as an independent designer.
In everything we do or make, there almost inevitably comes a point where we begin to take things for granted, becoming “blind” to alternatives. Joeny analyzes the fact that we do what we do the way we do it because we have become accustomed to what seems familiar. Instead, it is in these blind spots that the designer tries to find solutions and other ways of approaching both form and function.