Originally an art historian, Joeny Veldhuyzen van Zanten changed careers, moved to Florence to train as a sculptor, and, in 2011, graduated in ceramics from the Gerrit Rietveld Academy in Amsterdam. She later established herself as an independent designer.
In everything we do or make, there almost inevitably comes a point where we begin to take things for granted, becoming “blind” to alternatives. Joeny analyzes the fact that we do what we do the way we do it because we have become accustomed to what seems familiar. Instead, it is in these blind spots that the designer tries to find solutions and other ways of approaching both form and function.