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Privé Sofa

c. 2007

by Philippe Starck
for Cassina

Privé Sofa

by Philippe Starck
for  Cassina

or Call to Order

The Privé sofa by Philippe Starck is a sophis­ti­cated and attrac­tive collec­tion of sofas, digni­fied and formal in its design, yet highly versa­tile and suited to any setting. Both stylish and unusual, classic yet assertive, the Privé collec­tion consists of a number of elements, all uphol­stered in capi­tonné leather. Cassina has devel­oped a state-of-the-art tech­nique for attach­ing the leather buttons to achieve the tufted effect, for which it holds an inter­na­tional patent, and which guar­an­tees the quality and dura­bil­ity of the uphol­stery. The compo­nents of the collec­tion include an island sofa, whose gener­ous propor­tions, along with the two back-and arm-rests, make it remi­nis­cent of a bed. 

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Philippe Starck

France (1949)

Philippe Starck has a mission and a vision: creation, whatever shape it takes, must make life better for the largest number of people possible. Starck believes this highly poetic, political, rebellious, benevolent, pragmatic and subversive duty must be borne by all and he resumes it with the humor that has accompanied his approach since the earliest days. Despite his thousands of projects - completed or in the making - he remains committed to never forgetting the essential.

Starck possesses an anticipatory concern for environmental implications. His profound comprehension of contemporary mutations, his enthusiasm for imagining new lifestyles, his determination to change the world, his devotion to a positive reduction, his love of ideas, his desire to defend the intelligence of usefulness - and the usefulness of intelligence - have accompanied one iconic creation after the other. His technological miracles are vectors of democratic ecology, focused on action and a respect for the future of both humans and nature. Predicting the phenomena of convergence and dematerialization, Philippe Starck has always devised objects that demand the most from the least.

Philippe Starck is all of the above, but above all, he is a man of honesty, in the purest tradition of the Renaissance artists.

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