for B&B Italia Outdoor
Minimalist and innovative, the Ayana collection becomes a new chapter in the story that connects B&B Italia to Naoto Fukasawa. It sees wood as the protagonist, interpreted unusually, with a pleasant oriental touch. If the depths and heights are a clear reference to the south-east Asian tradition, the backrest recalls a Swedish wall bar, a piece of exercise equipment turned into a load-bearing element. Thanks to this solution, the Ayana collection elements can be enjoyed and appreciated at 360 degrees, discovering on each side a new elegant interplay of intersections and proportions.
Two and three-seat sofas and the armchair have armrests at different heights. The armchair armrest is higher to guarantee a more ergonomic seat. The lower sofa armrest can be combined with a cushion that is easy to be fastened and removed and helps to lie down more comfortably if necessary. The upholstery of this collection stands out for the individual cushions, all covered with waterproof fabrics. Ayana’s warm minimalism is completed with a chair, a dining table, and a low table.
Ayana is a project with a green soul. The teak used to make the structures is FSC certified (Forest Stewardship Council). All the materials that make up the various elements of the series can be separated and disposed of with respect for the environment at the end of the product’s life cycle.
BBITALIA Outdoor Collection
Japanese industrial design icon Naoto Fukasawa is known for work that is simultaneously sculptural and functional. From CD players, cell phones, and electrical appliances, to furniture for sitting, sleeping and eating, Fukasawa’s work is always museum-quality. In fact, a wall-mounted CD player he designed for Muji is part of the Museum of Modern Art’s permanent collection. Inspired by the outline and the shape of a volume or item, he looks for inspiration in the subconscious thoughts that humans have about objects.
Fukasawa has immersed himself in the electronics world since the beginning of his career, at Seiko Epson in Japan, where he designed products such as wrist TVs and mini printers. He also spent time in the U.S. working with companies in Silicon Valley, and was involved in the development of a design concept for Apple. He continued to dream up technological products when he returned to Japan, while at the same time taking on impressive furniture collaborations that quickly made him a household name in the industry. As a furniture designer, he has collaborated on award-winning pieces for B&B Italia, Driade, Magis, Artemide, Danese, Boffi, and more. Works like the Piccola Papilio lounge for B&B Italia reveal Fukasawa’s energetic approach to minimalism. The chair’s enveloping form is utterly simplistic and captivatingly artful at the same time.