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Ayana Sofa

c. 2019

by Naoto Fukasawa
for B&B Italia Outdoor

Ayana Sofa

by Naoto Fukasawa
for  B&B Italia Outdoor

or Call to Order

Mini­mal­ist and inno­v­a­tive, the Ayana collec­tion becomes a new chapter in the story that connects B&B Italia to Naoto Fuka­sawa. It sees wood as the protag­o­nist, inter­preted unusu­ally, with a pleas­ant orien­tal touch. If the depths and heights are a clear refer­ence to the south-east Asian tradi­tion, the back­rest recalls a Swedish wall bar, a piece of exer­cise equip­ment turned into a load-bearing element. Thanks to this solu­tion, the Ayana collec­tion elements can be enjoyed and appre­ci­ated at 360 degrees, discov­er­ing on each side a new elegant inter­play of inter­sec­tions and proportions. 

Two and three-seat sofas and the armchair have armrests at differ­ent heights. The armchair armrest is higher to guar­an­tee a more ergonomic seat. The lower sofa armrest can be combined with a cushion that is easy to be fastened and removed and helps to lie down more comfort­ably if neces­sary. The uphol­stery of this collec­tion stands out for the indi­vid­ual cush­ions, all covered with water­proof fabrics. Ayana’s warm mini­mal­ism is completed with a chair, a dining table, and a low table. 

Ayana is a project with a green soul. The teak used to make the struc­tures is FSC certi­fied (Forest Stew­ard­ship Council). All the mate­ri­als that make up the various elements of the series can be sepa­rated and disposed of with respect for the envi­ron­ment at the end of the produc­t’s life cycle.

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Naoto Fukasawa

Japan (1956)

Japanese industrial design icon Naoto Fukasawa is known for work that is simultaneously sculptural and functional. From CD players, cell phones, and electrical appliances, to furniture for sitting, sleeping and eating, Fukasawa’s work is always museum-quality. In fact, a wall-mounted CD player he designed for Muji is part of the Museum of Modern Art’s permanent collection. Inspired by the outline and the shape of a volume or item, he looks for inspiration in the subconscious thoughts that humans have about objects.

Fukasawa has immersed himself in the electronics world since the beginning of his career, at Seiko Epson in Japan, where he designed products such as wrist TVs and mini printers. He also spent time in the U.S. working with companies in Silicon Valley, and was involved in the development of a design concept for Apple. He continued to dream up technological products when he returned to Japan, while at the same time taking on impressive furniture collaborations that quickly made him a household name in the industry. As a furniture designer, he has collaborated on award-winning pieces for B&B Italia, Driade, Magis, Artemide, Danese, Boffi, and more. Works like the Piccola Papilio lounge for B&B Italia reveal Fukasawa’s energetic approach to minimalism. The chair’s enveloping form is utterly simplistic and captivatingly artful at the same time.

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